An Elvis Presley movie has to be approached as entertainment, nothing more. His best films, "King Creole" and "Jailhouse Rock," offered more than entertainment - they had meaty stories and well-drawn characters. "Viva Las Vegas" is one of Elvis's most popular movies but when all is said and done, its mere novelty is that it is nothing more than a pictaresque travelogue with Elvis and Ann-Margret chewing up the screen with their songs and dance moves.
Elvis stars as Lucky Jackson, a cocky race car driver with aspirations to race at the Grand Prix in Las Vegas. The trouble is that there is a powerful engine he needs to buy for his precious car. Lucky tries his luck at a Vegas casino and actually wins the money. Unfortunately, the engine is bought by someone else, and through a series of misadventures, namely falling in a pool while making courtly advances to a fellow employee, Rusty Martin (Ann-Margret), Lucky loses his money and finds himself working as a waiter at a hotel.
In the meantime, there are a series of montages involving Lucky and a rival driver, Count Elmo Mancini (played by singer Cesare Danova), who spend about twenty minutes searching for that pretty redhead Rusty at every single Vegas casino and showplace on the Strip (which leaves about one hour of more repetitive montages). There are also the requisite songs sung by Elvis and Ann-Margret - my favorites are the title tune, "The Lady Loves Me," and "Appreciation." And Cesare does not get to perform one song...how cruel!
To criticize "Viva Las Vegas" is to ask for trouble. How can you argue against a movie that hardly has a story or credible characters, and is just concerned with being silly and fluffy nonsense? The movie is mostly an advertisement for Las Vegas, offering scenic beauty and plenty of helicopter shots of the horizon in Cinemascope color. And there is Elvis and Ann-Margret, two dazzling, sexy, charismatic stars who unfortunately have little in the way of chemistry. And the final race car competition results in two deaths (though one of them survives relatively unscathed if you check out the final wedding sequence), and apparently starts at midnight though it seems to last through the next day!
There are some electric moments with the dynamic Ann-Margret, a fabulous singer and dancer and a better actor than Elvis. Elvis himself has one high comedic point where he splashes champagne all over Cesare, who is trying to woo Ann-Margret. Beyond that, I expect much more than pretty scenery and a few good songs, but why carp? People seem to love this movie, so be it.
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